以球会邻•金彩羽共｜首届“国贸金钥匙会杯”社区羽毛球赛圆满闭幕

金秋送爽，以球会邻。9月13日，历经13天的浓烈角逐，首届“国贸金钥匙会杯”社区羽毛球联赛于厦门海外博览中心10号馆（畅通中心）圆满收官。

本次赛事以“以球会邻，金彩羽共”为主题，深度交融线上线下行状场景，整合国贸地产多元业态资源，将健康畅通理念有机融入国贸地产“Hi邻居”社群体系，生效打造了一场高水准、强互动、裕如道感性的社区羽毛球嘉会。

五大社区联动，共谱邻里“羽”曲

本届联赛掩饰厦门国贸上城、学仕里、海屿原、天琴海、沁原五大社区，自首先以来便赢得业主热烈反映，共招引164位羽毛球爱好者报名参与。参赛选手涵盖老、中、青三代，既有素质丰富的“羽球宿将”展现身手，也有活力四射的“更生力量”脱颖而出，充分彰显了社区的多元活力。

8月31日预赛现场，选手们竭力求先、超过自我，最终86东谈主生效晋级决赛，赢得代表社区出战终极对决的经历。比赛中邻里相互荧惑、大呼谄谀，快乐声与掌声接连持续，社区凝华力在一次次挥拍中悄然升华，“以球会友”的理念深远东谈主心。

9月13日决赛军号认真打响，五大社区代表队与国贸地产职工代表队同场竞技，强强对话、悬念迭起。在厦门市羽毛球协会裁判的执裁下，选手们展现出文雅的球技与放纵的拼搏精神——精确的吊球、凌厉的扣杀、融会的调解，每一个精彩片刻齐传递出对羽毛球畅通的喜爱。赛事为媒，不仅拉近了邻里的距离，更进一步增强了社区包摄感和凝华力。

线上线下协同，共创活力邻里生态

本届赛事充分解析国贸地产在社群运营与资源整合方面的中枢上风，通过联动国贸行状、国贸地产厦门公司、国贸会展等多方里面单元，达成线上线下客户触点与行状资源的高效协同，全面进步作为品性与体验。

线上以“国贸金钥匙会”平台为主阵脚，完成从赛事宣传、业主招募、赛况更新到互动疏浚的全经过掩饰。作为时分，国贸地产通过整合线上线下渠谈资源执续在社区垂直社群内共享现场动态，招引未到场业干线上“云不雅赛”；决赛今日通过国博畅通中心视频号进行及时直播，同步呈现每一个回合的精彩顽抗与比分变化，让远端的业主如临其境。据统计，决赛直播累计不雅看东谈主数冲突2500东谈主，收货点赞超47000次，实在达成“云表同频、线下齐心”。

线下方面则充分依托国贸行状的一线彭胀时刻，五大社区物业团队全程参与组织保险，将厦门海外博览中心10号馆（畅通中心）打造为“邻里专属体育场”。物/p>

“Hi邻居”社群执续赋能社区好意思好糊口

2025年，国贸地产执续股东社群运营升级，竭力于构建与业主的情谊邻接，股东社区从“居住空间”向“有温度的糊口共同体”转型，深远践行“与城共好意思”的品牌理念。

围绕该愿景，国贸地产以“金钥匙会”为运营载体，强化表里部协同与多业态资源整合，通过多轮用户需求调研，精确策动并落地包括“国贸带你看金鸡”、“海洋月”、“山海逐梦计较”、“海岛乐活季”等系列主题IP社群作为，全面激活“Hi邻居”社群活力。数据败露，2025年1-8月，“Hi邻居”品牌在宇宙落地作为超500场，参与东谈主次冲突10万；同期积极汲引业主主持东谈主机制，新增兴趣兴趣社群40余个，掩饰畅通、亲子、宠物、养生、阅读等多类领域，招引超3000东谈主加入，实在达成“因趣而聚，为爱同业”。

将来，国贸地产将进一步彭胀多边幅、多城市联动的社群运营模式，迟缓构建宇宙化社群生态。通过建树长效运营机制，执续丰富“Hi邻居”品牌内涵，助力更多社区构建活力、健康、顺心的邻里糊口新形状。

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